Located in the Wujiaochang urban sub-centre, KIC Shanghai is a comprehensive knowledge community developed jointly by the Yangpu District People's Government and Shui On Group. KIC Shanghai comprises several distinct precincts: the University Avenue retail and lifestyle street, KIC Plaza, Jiangwan Sports Centre, and KIC Corporate Avenue. It is the embodiment of Yangpu's Knowledge Innovation Zone initiative to spur the interconnected development of university campus, public community and science park.