Located in the "Golden Triangle" area comprising the Bund, the North Bund and Lujiazui, Rui Hong Xin Cheng project is also the heartland of high-end residential areas in the Greater Bund, with access to 2 ring road, 3 tunnels, 4 urban transit nodes as well as the two urban parks. Rui Hong Xin Cheng has been dedicated to the facelift of old downtown areas for more than 27 years. It has built an international community integrating high-end residence, leisure and entertainment, fashion shopping, fine dining and urban business, with a total GFA of about 1.7 million sq.m.. While creating a sustainable operational path, Rui Hong Xin Cheng has enhanced the value for regional development and become one of the models of urban renewal in Shanghai.