Shanghai Xintiandi is Shui On Land's first ‘city-centre master-planned community. Located in the heart of Huangpu District adjacent to the bustling Huaihai Zhong Road commercial area, the project encompasses a planned site area of approximately 52 hectares. Guided by the development philosophy of ‘holistic planning, area-wide renewal, phased development, and overall balance’, Shanghai Xintiandi has evolved since its inception in 1996 into a large-scale, international mixed-use community at the heart of the city.

Prior to regeneration, the area was characterised by concentrated traditional ‘lilong’ neighbourhoods. Shui On Land broke from the conventional demolish-and-rebuild approach to urban regeneration, pioneering a model of conservation-led development for Shikumen historical neighbourhoods and creatively integrating urban cultural heritage with modern commerce, thereby breathing new life into these storied buildings. Shanghai Xintiandi has since become a landmark that defines urban lifestyles in China, and has been named one of the World's Top 20 Cultural Landmarks. Complemented by the ‘Lakeville’ series of premium residential developments, the Corporate Avenue Grade A office cluster, and human-centred public spaces including parks and a landscaped lake, Shanghai Xintiandi has spent more than two decades perfecting the seamless blend of living, working, learning, and playing, establishing itself as a model for urban regeneration in China. The 2025 opening of CPIC Xintiandi Commercial Centre marks a significant expansion and enhancement of the Shanghai Xintiandi footprint, offering consumers elevated lifestyle experiences and world-class cultural content, while accelerating the realisation of a ‘world-class, mixed-use urban core’ anchored by Shanghai Xintiandi, contributing to Shanghai's vision as an outstanding global city.

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