The 5C Strategy intends to unite these priorities in alignment with our new corporate vision: To become a pioneer of sustainable premium urban communities. The ambitions and priority themes for each ‘C’ component of the 5C Strategy were developed from an in-depth review of the materiality assessment conducted in 2019, internal and external engagement, as well as rigorous action plan development in 2020. They reflect the types of projects and initiatives we want to drive over the next ten years and serve as a feedback loop to ensure that we remain focussed in meeting our corporate vision. This aligns with our mission to become a leading commercial focused real estate developer, owner, and asset manager in China.
By concentrating our efforts behind five strategic sustainability focused components - Clean, Culture, Community, Care and Corporate Governance, our sustainability strategy enables us to build sustainable communities in response to the rising global concerns such as climate change, resource scarcity and inclusive growth.
We believe these clear strategic priorities will support our growth and deliver returns for our stakeholders.