HUBINDAO is a new project of Shanghai Xintiandi which was opened in October 2015 as the unique lifestyle shopping mall in downtown Shanghai. The 5-story mall will introduce catering, family experience, lifestyle retail and other modes of business, involving mini meals, specialty restaurants, children’ s paradise, home supplies, book stores, personal care etc. There will also be some brands which are introduced to China for the first time. Besides, a number of specialty stores have started business there, including Starbucks ReserveTM, In & Out Lijiang Theme Restaurant, Taoyuan Village from Taiwan, the largest Y+ Yoga Center in Shanghai, 2-story underground canteen and so on. As a downtown destination of fun with multiple lifestyle and leisure choices and a convenient transport of Huaihai Road CBD, it will surely meet the shopping and living needs of business professionals working in Grade A office buildings in the area and residents of high-quality residential quarters.