HUBINDAO is another new project of Shanghai Xintiandi. Opened in October 2015, HUBINDAO is the only lifestyle themed shopping mall in downtown Shanghai. The 5-storey mall introduces a wide array of experiences including dining, family experience, lifestyle retail and other modes of experience, offering light meals, specialty restaurants, children’ s paradise, household products, book stores, personal care, etc.. There are also a number of first-in-China specialty brands, including Starbucks ReserveTM, Twinkle Kids Café, the humanity cultural bookstore “Today's Reading”, the largest Y+ Yoga Center in Shanghai, effective fitness management centre “Xbody” and the newly opened Cryo Ultra Low Temperature Cold Treatment Experience Hall. In addition, NBA Playzone, first of its kind globally, and Stokke's first global flagship store can also be found. For dinning, there are “Taoyuan Village” from Taiwan, the first “In & Out” Lijiang-themed restaurant, Shanghai-Cantonese cuisine “Bai Yuxuan”, healthy, sustainable food restaurant “HUNTER GATHERER” and the 2-storey “Canteen”. As a downtown destination with rich lifestyle and leisure choices and excellent connectivity at Huaihai Road CBD, HUBINDAO can surely meet the shopping and living needs of business professionals working at Grade A offices and residents of high-quality residential communities in the area.